Traditional media such as print on a relative basis is cost effective however when all factors are considered it becomes a quite expensive proposition to deploy a simple campaign swap. In addition to the print cost, they are many additional factors such shipping and installation that can quickly add up. There is also the challenge of ensuring that the marketing collateral is being deployed at the correct times. Today, marketing teams are using valuable resources utilizing digital channels (Instagram, Twitter, SnapChat, YouTube, etc.) that provide instant gratification. A digital signage strategy is no longer an option as a consumer will only perceive your brand as being out of touch without embracing newer forms of communications. Digital signage allows marketing teams to be nimble and deploy instantaneously to reflect real time conditions. Lastly, with digital signage the necessary and often mandated channels of emergency notification are easily deployed in a crisis situation.
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